Principles

Fiduciary and Full Disclosure – We are legally bound to a higher standard as a fiduciary to act in the best interest of our clients. Our compensation is simply a fully disclosed fee for our services and nothing more, thereby removing almost all potential conflicts of interest. We objectively recommend what we believe is the best solution for our clients and have no incentive to push a particular product or service. If you do well, we do well.

Empathy and Compassion – We truly care about our clients and treat them the way we would want to be treated.

Superior Service – We strongly believe that the lost art of world-class service is crucial to a successful and continuing relationship. By consistently delivering on our promises, we strive to meet and exceed your expectations.

Risk Conscious – While we seek superior returns over time, we also remain very sensitive to your risk tolerance. Whether investment related or a general financial planning issue, our approach is to constantly balance the risk factors involved with the potential rewards.

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